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謝依靜 教授
學歷: 國立台灣大學商學博士
專長: 行銷管理、服務行銷與管理、網路行銷
辦公室: I1-918
分機: 66534

    期刊論文

  • Lin, N. P., H. C. Chiu and Y. C. Hsieh (2001); Investigating the Relationship Between Service Providers’ Personality and Customers’ Perceptions of Service Quality Across Gender, Total Quality Management, 12 (1), 57-67.(SSCI)
  • Hsieh, Y. C., N. P. Lin and H. C. Chiu (2002); Virtual Factory and Relationship Marketing – A Case Study of Taiwan Semiconductor Manufacturing Company, International Journal of Information Management, 22(2), 109-126. (SSCI)
  • 丘宏昌、張文華、謝依靜、楊淑鈞 (2002); 網路上電子商務服務品質與消費者行為意向之關係, 中山管理評論,第10卷第4期,民92年12月,頁623-650(TSSCI)
  • Lin, N. P., James C. M. Weng and Y. C. Hsieh (2003); Relational Bonds and Customer’s Trust and Commitment - A Study on the Moderating Effects of Web Site Usage, The Service Industries Journal, 23(3), 103-124(SSCI)
  • Hsieh, Y. C. and S. T. Hiang (2004); A Study of the Impacts of Service Quality on Relationship Quality in Search-Experience-Credence Services, Total Quality Management and Business Excellence Journal, 15(1), 43-58(SSCI)
  • 謝依靜、吳嘉慧 (2004); 金融服務業顧客關係利益與忠誠度之探討, 台灣管理學刊,第4卷第2期,民93年8月,頁225-250
  • Abbas, J. A., M. Lee, Y. C. Hsieh, and K. Krishnan (2005); Individualism and Collectivism in Taiwan, Cross Cultural Management, 12(4), 3-16
  • 陳世哲、李昇墩、林修葳、洪世章、張錦特、葉仕國、盧瑞芬、謝依靜、曹瓊文、吳淑鈴 (2005); 國內管理學專業期刊評比排序之研究, 中山管理評論,第13卷第1期,民94年3月,頁15-48(TSSCI)
  • Chiu, H. C., Y. C. Hsieh, and C. Y. Kao (2005); Website Quality and Customer’s Behavioural Intention: An Exploratory Study of the Role of Information Asymmetry, Total Quality Management and Business Excellence, 16(2), 185-197 (SSCI)
  • Hsieh, Y. C., H. C. Chiu, and M. Y. Chiang (2005); Maintaining a Committed Online Customer: A Study Across Search-Experience-Credence Products, Journal of Retailing, 81(1), 75-82 (SSCI)
  • Chiu, H. C., Y. C. Hsieh, Y. C. Li, and M. Lee (2005); Relationship Marketing and Consumer Switching Behavior, Journal of Business Research. 58(12), 1681-1689(SSCI)
  • 陳怡伶、丘宏昌、謝依靜、張文華 (2006); 網路企業關係結合方式與顧客滿意度之關係-不同知覺價格下之分析, 台大管理論叢,第16卷第二期,頁51-72(TSSCI)
  • Hsieh, Y. C., H. C. Chiu, and C. C. Lin (2006); Family Communication and Parental Influence on Childrens Brand Attitudes, Journal of Business Research, 59(10-11), 1079-1086(SSCI)
  • 謝依靜、陳正憲 (2007); 不同關係發展歷程下溝通介面功能與顧客行為意向關聯性之研究, 交大管理學報,第27卷第1期,頁33-55(TSSCI)
  • Chiu, H. C., M. Lee, Y. C. Hsieh, and L. Y. Chen (2007); Building Customer Relationships: A Comparison Across Multiple Service Encounters, Advances in Consumer Research, 34, 720-725. (SSCI)
  • Chiu, H. C., Y. C. Hsieh, Y. H. Kao, and M. Lee (2007); The Determinants of E-Mail Receivers’ Disseminating Behaviors on the Internet, Journal of Advertising Research, 47(4),524-534(SSCI)
  • 丘宏昌、謝依靜、趙琪、張勝雄、陳冠廷、陳香君 (2008); 加特福生物科技股份有限公司, 產業與管理論壇,第10卷第2期,頁90-108(國科會管理一學門推薦期刊)
  • Chiu, H. C., Y. C. Hsieh and M. C. Wan (2008); How To Encourage Customers To Use Legal Software: A Study Of Taiwan Users, Journal of Business Ethics, 80(3), 583-595 (SSCI)
  • Hsieh, Y. C., H. C. Chiu, and Y. C. Hsu (2008); Supplier Market Orientation and Accommodation of Customers’ Desired Value Changes in Different Relationship Phases, Industrial Marketing Management 37(4), 380-393 (SSCI)
  • Chiu, H. C., Y. C. Hsieh, S. H. Chang, and W. R. Lee (2009); Exploring the Effects of Anticounterfeiting Strategies on Customer Values and Loyalty, Ethics and Behavior, 19(5), 403-413(SSCI)
  • Chiu, H. C., Y. C. Hsieh, H. J. Yeh, C. L. Kuo, M. Lee, and D. J. Yu (2011); The Connection Between Happiness and Service Businesses: A Preliminary Study, Journal of Happiness Studies, 12(5), 841-860(SSCI)
  • Chiu, H. C., Y. C. Hsieh, J. Roan, K. J. Tseng, and J. K. Hsieh (2011); The Challenge for Multichannel Services: Cross-Channel Free-Riding Behavior, Electronic Commerce Research and Applications 10(2), 268-277(SSCI)
  • 趙琪、蕭柏勳、謝依靜、黃秀英 (2012); 「劍湖山世界」, 產業與管理論壇,第14卷第2期(TSSCI)
  • Hsieh, Y. C., J. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee, H. C. Chiu (2012); All for One But does One Strategy Work for All? Building Consumer Loyalty in Multi-Channel Distribution, Managing Service Quality, 22(3), 310 - 335(SSCI)
  • Hsieh, J. K., Y. C. Hsieh, H. C. Chiu, and Y. C. Feng (2012); Post-adoption switching behavior for online service substitutes: A perspective of the push–pull–mooring framework, Computers in Human Behavior 28 (5), 1912-1920(SSCI)
  • Hsieh, J. K., Y. C. Hsieh, and Y. C. Tang (2012); Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video, Electronic Commerce Research, 12 (2), 201-224(SSCI)
  • Chiu, H. C., Y. C. Hsieh, and Y. C. Kuo (2012); How to Align Your Brand Stories with Your Products, Journal of Retailing, 88(2), 262 - 275(SSCI)
  • Hsieh, J. K., Y. C. Hsieh (2013); Appealing to Internet-based freelance developers in smartphone application marketplaces, International Journal of Information Management, 33(2), 308-317(SSCI)
  • Chiu, H. C., A. Pant, Y. C. Hsieh, M. Lee, Y. T. Hsiao, and J. Roan (2013); Snowball to Avalanche: Understanding the Different Predictors of the Intention to Propagate Online Marketing Messages, European Journal of Marketing (Accepted)(SSCI)

    研討會

  • Y. C. Hsieh, and Y. C. Hsu (2005);Supplier Market Orientation and Accommodation of Customers’ Desired Value Change, The XV ACME International Conference on Pacific Rim Management, July, San Diego
  • Chiu, H. C., S. H. Chang, Y. C. Hsieh, and W. R. Lee (2006);“ Brands Maintain Customer Loyalty from Counterfeits,”, 2006 Annual Meeting of Academy of International Business, June, Beijing, China
  • Tseng, K. J. and Y. C. Hsieh (2007);“A study of cross-channel free-riding behavior in multi-channel environment,”, 2007 International Conference on Business and Information, July, Tokyo.
  • Yi-Ching Hsieh, Jinshyang Roan, Wen-ying Chen, Hung-Chang Chiu (2008);"A Study of Customer Retention across Retailers’ Channels,”, The 12th World Multiconference on Systemics, Cybernetics and Informatics, July, Orlando, Florida
  • Hsieh, Y. C. and S. C. Wu (2009);“Exploring the Elements of a Story-Form Advertising and Its Effectiveness”, The 16th ACME International Conference on Pacific Rim Management
  • Hsieh, Y. C. and J. K. Hsieh (2011);Building Relationships with Individual Internet-based Worker in the Smart Phone Industry, Global Business and International Management Conference
  • Hsieh, Y. C. and J. K. Hsieh (2012);“Co-creation: Relationships and Participant Motivation in the Value Network”, The 12th International Conference on Knowledge, Culture and Change in Organizations

    著作

  • 丘宏昌、謝依靜,服務行銷與管理(第二版),雙葉書廊,台北
  • ASUSTeK Computer Inc. Eee PC,Harvard Business School Case
  • 劍湖山世界,台灣管理個案中心(TMCC)個案
  • 耐斯生活廣場,台灣管理個案中心(TMCC)個案
  • 加特福生物科技股份有限公司,台灣管理個案中心(TMCC)個案
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